Winner of "Most Impactfully Conceived and Executed Project"

We are proud to announce Borrowed Good as winner of "Most Impactfully Conceived and Executed" capstone project!

For the first time, Parsons School of Design partnered with the Fuse Design Conference to host a live project competition, drawing from the masters students' capstone projects within the Strategic Design + Management program at Parsons. Finalists were each given five minutes to pitch their project and Julie Anixter, Executive Director of AIGA, facilitated the competition and audience voting, providing personal feedback on the pitches and program. Finalist projects presented were:

• Co-Efficience by Rose Pember: A heuristic model for digital collaboration that provides insights to improve team workflow for individual and company-wide productivity.
• Nudge by Regina Law: A platform that empowers people to build up economic resilience. We work to foster savings communities, to develop livable financial goals, and to connect people with the tools, skills, and resources they need to develop a savings mindset. Additional team members: Marco Pedrazzo and Anne-Marie Dwyer
• Borrowed Good by Erin Tilley: A systems-approach to reducing consumer plastic waste, starting first with the disposable utensil.

It was an honor to share the stage with these women and Borrowed Good with a collection of design leaders and innovators. Anixter opened the floor for audience reflection on what they had seen: "Exciting...inspiring...smart...confidence in the future."

(Pictured below from left to right: Regina Law, Erin Tilley, Rhea Alexander (Parsons SD+M Co-director), and Rose Pember)